Prongline — The Specialty Beverage Exchange
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The specialty beverage platform built for
how craft actually moves

Prongline connects venues directly to specialty distributors — with live menu management, real-time B2B ordering, and AI-powered market intelligence that compounds with every transaction.

Request a Demo See how it works
The incumbent stack
Consumer check-ins. Brewery ERP. Nothing in between.

Untappd tracks fan reviews. Ekos manages production runs. Neither touches the B2B transaction layer where real revenue changes hands.

The gap
The B2B exchange layer doesn't exist yet.

Venues still order through rep callbacks and email threads. Distributors manage accounts in spreadsheets. Market intelligence is based on consumer check-ins — not actual transactions.

What Prongline is
One platform. Both sides. AI throughout.

Live menus, direct B2B ordering, and market intelligence built from real transaction data — all in one place, for venues and distributors alike.

How It Works

The flow of craft beverage, mapped

From a brewery listing a new batch to a bar putting it on their live board — Prongline connects every step.

Venue
Bars, Taprooms & Restaurants
Build live menus, browse specialty offerings, place orders, and track what's trending in your market — all in one place.
Prongline
The transaction and intelligence layer — where menus, orders, and market data converge into something neither side could build alone.
Live Menus B2B Orders Trend Data Analytics
Distributor / Brand
Craft Breweries & Specialty Sellers
Publish your catalog, receive venue orders, and see real demand data across regions — without cold calling or managing email threads.
01

Build a live menu board

Venues create real-time tap lists and menus displayed on screens, websites, and QR codes — updated instantly, never stale.

02

Discover specialty offerings

Browse verified craft breweries, importers, CBD brands, and specialty sellers — filtered by category, region, and local demand trends.

03

Order directly through Flow

Place B2B orders without rep callbacks or email chains. Distributors fulfill and update inventory in the same platform.

04

Intelligence compounds over time

Every transaction becomes local market signal — trending SKUs, seasonal demand curves, reorder recommendations, and forecasts.

The Platform

Built for both sides of the exchange

For Venues

Bars, Taprooms & Restaurants

Stop managing tap lists in spreadsheets and chasing rep callbacks. Flow puts your menu, ordering, and local market data in one place.

→Live digital tap lists and menu boards for screens and websites
→Browse and order from verified craft and specialty distributors
→Trending SKUs and demand signals in your zip code
→Inventory forecasting and smart reorder alerts
→Compare pricing across multiple regional suppliers
For Distributors & Brands

Craft Breweries, Importers & Specialty Sellers

Get in front of venues actively looking to update their tap lists and menus — with real demand data and zero cold calling.

→Publish your catalog and get discovered by local venues
→Receive and fulfill orders in one unified dashboard
→Analytics on product performance across markets and regions
→Seasonal and category trend data to time your pitches
→Direct messaging and promotional tools to venue buyers
Owner Dashboard

Every decision, informed by AI

Prongline uses generative AI to turn your menu, order history, and local market data into actionable purchasing decisions — surfaced directly in your dashboard.

The Watershed Tap & Table Mission District · prongline.com/venue/watershed
This week Live
Dashboard
Menu Board
Inventory
Order History
Discover
AI Insights
Settings
Active Menu Items
23
+4 this week
Pending Orders
3
Fulfillment in 2d
Inventory Alerts
5
Running low
AI Recommendations
7
New this week
Inventory Status View all
On Hand
Cellar Door Hazy IPA
Craft Beer · 1/6 bbl keg
72%
Recess CBD Sparkling
CBD · Case (24 cans)
28%
Olipop Vintage Cola
Probiotic Soda · Case (12)
14%
Potential — Available from Distributors
Third Eye West Coast IPA
Craft Beer · Oakland, CA · $185/keg
Add
Wildwonder Watermelon Hibiscus
Probiotic Soda · Case (12) · $38/cs
Add
✦ AI Purchase Recommendations Settings
Based on your order history, local trends in 94110, and upcoming seasonal demand signals.
Reorder: Recess CBD Sparkling
Order Now
At current velocity you'll run out in 4 days. CBD functional is up 34% in 94110 this month.
$54 / case · Verde Specialty
Add to Menu: Märzen — Seasonal Peak Incoming
Trending
Märzen demand spikes 5–6 weeks before fall. Venues that carry it early see 18% higher category order volume.
3 options from local distributors
Stock Up: Olipop (probiotic category trending)
Consider
Probiotic soda up 22% QoQ in Mission District. Current stock won't last the weekend at average sales pace.
$42 / case · Soda Club Dist.
AI-Powered Intelligence

Generative AI built into every decision.

Prongline uses generative AI to synthesize transaction data, seasonal patterns, and local market behavior into plain-language recommendations — so you spend less time analyzing and more time serving great beverages.

→Natural-language purchase recommendations from your AI co-pilot
→Trend signals by zip code — neighborhood-level, not national averages
→Seasonal demand forecasting across craft and specialty categories
→Early alerts on emerging SKUs before they peak in your market
→AI-generated reorder schedules based on your sales velocity
Trending — 94110
+41%
Hazy IPA orders this month
Seasonal Signal
Märzen
Peak in 5 weeks
Trending in your area
Hazy IPA Non-alcoholic craft CBD functional West Coast IPA Barrel-aged stout Pét-Nat Session sour Hard kombucha Probiotic soda
Market Insights · Live Example

What Prongline sees in Asheville, NC — right now

Generative AI synthesizes order history, demographic signals, and local context into a live briefing specific to every market you operate in.

Active Market
Asheville, North Carolina · ZIP 28801
UPDATED · APR 2026 · SPRING WINDOW
Market Profile
28801
Median Age
34
Young professional core
HH Income
$148k
High discretionary spend
Craft Index
94/100
Top 3% of US markets
Craft Venues
47
Taprooms & bars, 5mi
Dominant Customer Profile
"The Craft Explorer"
Ages 28–38 · $105k–$225k income
Design, tech & outdoor industry · Blue Ridge trail runner
Weekend taproom regular · Seasonal & event-driven buyer
Craft Beer
88%
Natural Wine
61%
CBD / Funct.
44%
Probiotic
38%
Annual Craft Spend
$2,840
On-premise
$1,190
Retail / DTC
$4,030
Total / yr
Top Venues This Segment Frequents
Burial Beer Co.3.1× / mo
Highland Brewing2.4× / mo
Sovereign Remedies1.8× / mo
Biltmore Estate Winery1.2× / mo
Seasonal Trend · Craft Beer
↑ +48% velocity
Spring Lagers — Patio Season Is Here
Czech-style Pils and Helles lagers are outpacing IPAs in April — exactly what the 28801 crowd wants on a 65° Blue Ridge afternoon.
3 regional distributors · 9 qualifying SKUs
Browse lagers →
Pre-Order Opportunity · Highland Brewing Co.
Limited Allotment
Cold Mountain Winter Ale — Reserve Your Cases Now
One of the Southeast's most anticipated seasonals — pre-order by June 15 to lock in your allotment. Last year 34 Asheville venues sold out in 10 days; those who pre-ordered had 3× the inventory.
$148/case · Max 10 cases pre-order
Reserve allocation →
Event Opportunity · Burial Brewing Co.
4 Spots Remaining
Burial Brewing Anniversary — Venue Co-Participant Program
Burial Brewing's anniversary tap takeover is seeking venue partners — exclusive batch access, co-branded menu placement, and a spot in their social campaign. 4 slots left in 28801. Deadline: May 1.
4 of 8 venue spots remaining · Deadline May 1
Express interest →
Emerging Category · Wellness Segment
↑ +31% QoQ
Probiotic & Functional Soda — The Outdoor Crowd Is Buying
Venues near trailheads are seeing 2× category velocity. Olipop and Poppi are leading, but local kombucha brands show the highest repurchase rates in the market.
6 brands available via Flow distributors
View category →
What We Offer

Everything the industry is missing,
built in one place.

Live Now
Menu & Digital Presence
Live tap lists and menu boards for screens, websites, and QR codes. Venues update their entire beverage program in seconds — no spreadsheets, no rep calls, never stale.
Live Menus Digital Display QR Boards Website Embed Inventory Mgmt
Coming Soon
B2B Exchange & Direct Ordering
Browse distributor catalogs, compare pricing, and place orders directly — no callbacks, no email threads. The transaction layer the industry doesn't have.
AI Market Intelligence
Generative AI purchase recommendations, seasonal forecasting, and zip-level demand signals — built from real transaction data, not consumer check-ins.
Producer Platform
Batch management, inventory, compliance, and CRM for breweries and brands — connected to the same exchange layer as venues.
Consumer Discovery
A B2C layer for enthusiasts — ratings, check-ins, and editorial that feeds directly back into B2B demand signals. A closed loop, not a separate silo.
DTC & Memberships
Special releases, club programs, and direct-to-consumer eCommerce — with inventory and recommendations powered by the shared transaction graph.
Brand Marketing Platform
Precision advertising built on real purchase-intent data — reaching buyers actively ordering in your category, at the venue, at the moment they decide.
Get Early Access

Ready to bring Prongline to your business?

Whether you're a venue looking to modernize your tap list and ordering, or a distributor ready to reach buyers directly — we'd love to show you what Prongline can do.